How important is colour when serving your food?

This can create awareness of a chef or restaurant and encourage new visitors to try a particular dish they’ve seen online. If presentation is poor our brains will automatically make us think it’s not going to taste as good as it actually does.

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The Magic Of Colour

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Dishes that stand out are often colourful, using a variety of shades, which allow us to imagine the flavours we’re about to experience. But did you know that colour affects diners, not only on a conscious level, but also a sub-conscious level? For example, red and yellow are known for stimulating appetite. This is one of the reasons you often see the fast food chains using them on packaging. Orange makes us feel warmth, and because it is a mix of red and yellow it is also regarded as a colour that will create an appetite. Green makes us think of healthier food or sustainability. White suggests clean and pure, whilst black encourages our brains to think of high quality. Brown and other earthy tones give a warm feel to dishes.

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Colour & Taste

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A study by Oxford University and the Polytechnic University of Valencia showed that the colour of your crockery can also affect the taste of the food. Different colours made the food appear sweeter, richer or simply more appealing. In the experiment, hot chocolate was used as a sample and it was felt that the drink tasted better when in an orange or cream coloured cup.

The Craft range from Steelite has been designed with colour in mind to make sure your food and drinks truly stand out, are photographed well and remembered time and time again. The plates, bowls and mugs are available in a choice of six rich, neutral colours that can either be mix and matched or used on their own.

Craft is inspired by hand-crafted, simple country wares made by generations of potters. It includes rich, lustrous glazes which are applied by hand, so each has individual effects and reactions which occur naturally in the kiln. These gem-like glazes produce a unique and individual appearance, giving Craft a rustic “joie de vivre”.

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View the full range of products by downloading the Craft brochure here.

Craft has been specifically developed to enhance the colour values and tones of food, so dishes look even more appealing and are perceptibly more flavourful. The rich colours provide a natural base to bring out the best in quality food presentation. As each Craft item is individually hand-decorated, no two pieces will be the same.

We’d love to see your dishes served on Steelite Craft products so make sure you tag us in them on your social channels, so we can share them too. Or if you would like to find out more about this trend, please get in touch. Share your inspiration and experiences with us via Twitter and Instagram and on Facebook.